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02
CIRCULARITY
HOW IS A ZERO WASTE PIECE BORN?
WITH ZERO-WASTE GARMENTS, WE TAKE ON A GREAT CREATIVE CHALLENGE, BUT ALSO AN ENVIRONMENTAL COMMITMENT.
We create a common ground for sustainability and design, a clear meeting of two of the most important cores of the brand.
The zero waste concept is born with the idea of generating zero waste, and with this technique, what would normally be waste is incorporated into the design, which increases its aesthetic and functional value.
Zero waste is not an innovation of our time. Throughout history, attempts have been made to reduce or eliminate waste so as not to waste fabric. Garments such as Kimono, Sari or Chiton were made with this technique to save fabric.
This term in the context of fashion emerged during the creation of the doctoral thesis of pioneering designer Timo Rissanen, around 2008.
The main objective of zero waste garments is that there is no fabric waste when cutting the pattern in the width of the fabric. For this reason the zero waste garments we develop are more rectangular and geometric.
The pattern is thought directly with the width capacity of the fabric and that makes these garments unique sizes, as well as unique, because each fabric has a different width and each pattern has to be adapted.
For us, it is very important to be able to develop this type of garment with the aim of having the least waste. These designs are shown to the public with full transparency because showing the pattern is proof of the authenticity, so in our zero waste garments you will find a pattern printed as a label on the garment.
